Wewheel is a bicycle system that allows you to take advantage of all the energy you generate and wasted while riding a bike. By way of a piezoelectric system installed in the rear wheel of your bicycle a battery is being charged as you move, accumulating electrical energy that, later, you can use to charge your electric devices or to dump to a domestic battery, like those manufactured by Tesla.
As already mentioned, wewheel also works in the public bicycle services of some cities, so adapting the brand to these supports was essential to reinforce its communication and recognition.
As new product, wewheel needed some outdoor graphic pieces to generate interest in future costumers or users. This campaign focused its message in the importance of building a better and sustainable world together throught action and movement.
This public service was supported with a new app that allowed users to track their contribution to the brand and the city, measured in w/h and lighted lampposts, and also provide information about their daily trips, such as distance and calories.
As the goal of the brand is to keep people moving in bicycles and contributing energy to the city, if one day a user do not ride on one of the bikes of wewhweel its app will show low brightness, but it can be turned on on with a button located in the bottom right of the screen.
The brand also designed a wheel that can be installed in every bicycle (you just need to choose the correct size when buying it), so a packaging was needed in order to deliver and protect the product.
A digital platform was also created as a placer where potencial consumers could meet the brand, in its public variation as well as its private one, and buy the product.